Dizzee Rascal x Nike Air Max 90 and Ben Drury

This song is atrocious but the animation is ill, it reminds me of Kanye West's "Good Life" video, so watch on mute for your own safety lol.



On Friday 18th September, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very special, and strictly limited, Nike Air Max 90 “Tongue N’ Cheek” sneaker. The shoe has been created in a special partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury and will go on sale exclusively at Nike’s 1948 store in London’s Shoreditch, ahead of the release of Dizzee’s fourth LP, Tongue N’ Cheek (Monday, September 21st).

This promo video has been created specially to celebrate these two releases. Art directed by Drury, shot by hype photographers Tim & Barry the same creative team behind the album artwork, also includes the skills of up and coming director/animator James Copeman. Set to “Chillin Wiv Da Man Dem” – the sound of Dizzee at his most laid-back- the film fuses elements of the album artwork with additional footage, and is a light hearted look into Rascal’s world.

UNDRCRWN x Rockport

Only 100 pairs globally

_Starting November 27th_

UNDRCRWN x Rockport… The two collaborating? Yeah, that’s something beautiful that Generation Y has started to embrace, collaboration? Starting November 27th, only 100 shoes will be available online.

The collaboration is described to be for the aspirational at heart, the shoe features an array of luxe materials. The dark grey Melton wool & black suede upper is reminiscent of fabrics used on premium varsity jackets while the black and white gingham lining counter-balances the darkness of the shoe. Giving it the sense of luxury found in tailored suits and handcrafted luggage. The butter soft leather heel and embossed leather patches on the tongue further compliment the refined aesthetic. To lighten up the design, a pop of color was incorporated through the use of pink-waxed laces. Hand sewn elements and purple stitching found on the heel mimic the construction of apparel and provides the perfect finishing touch to tie it all together… They described it pretty nicely!

Puma Rudolf Dassler Schuhfabrik Collection

Featured on HighSnobiety, Puma pays homage to Rudolf Dassler, one of their founding fathers, with the new Schuhfabrik Collection for the Fall/Winter 2009 season. The series features an array of sneakers, boots, high-heeled sneaker (for the ladies), that are influenced by the different cultural styles and the different eras in the sporting world. The Schuhfakbrik Collection is available at various Puma retailers.